Andertons Music Co. – are a UK based musical instrument retail company. We sell our goods online as well as in our Guildford, UK based shop. As a family run business we take issues of privacy and data security very seriously.
At Andertons Music Co. we’re committed to respecting your privacy. We believe a business should use customer information honestly and only so that we can provide a better experience for our customers, either:
Directly – for example by using data about what products you’ve looked at in the past to show you more products we think you’ll like in the future,
Indirectly – like judging the performance of our website so that we can constantly improve it for a better experience for all our customers.
We wouldn’t ask for this information if we could provide the same high quality online experience without it.
1. What type of data do we collect?
We collect personal information, such as your name, postal addresses, email address, phone number, purchase history and browsing behaviour. We store this information when you place an order with Andertons Music Co. or submit your data to us (using a web-form or a newsletter sign-up form).
2. Why do we collect your data?
We use a customer engagement system that will allow us to communicate with our customers and users in a sophisticated manner. What this means for you is that we’ll make better use of all the data we have about you to ensure that we only send you emails that are completely relevant to you. It also means we will be able to offer an advance ‘personal shopper’ style experience that uses a combination of data based on how you interact with the site (behavioural data) and PII (when you’re logged in).
We’ve built the website in such a way that you can browse and enjoy most of the site without ever having to give us any information that could identify you as a specific person (in legal parlance that data is referred to as PII – and includes, but isn’t limited to, email address, name etc).
However some of the more advanced features of the site (including contacting us!) do require some PII. This includes providing us with information to contact you following the completion of Contact Us or Newsletter Sign Up forms.
3. How we use your data
An example might be that if we can see you’re spending a lot of time browsing a particular category we might email you with some helpful information such as a video or buyers guide relating to that category. Without this technology we would only have the option to hope people found buyers guides on their own, or send emails to everyone (that had chosen to receive our marketing emails) regardless of whether it would be of any relevance. This technology is provided by Emarsys.
Because PII is particularly sensitive, we’re also particularly careful about how it’s used: we never, ever share or sell PII (or any data for that matter) to any other business. The only exceptions are third party partners named on this page. These are trusted partners that allow us to deliver a better shopping experience, and data is only shared with them to enable that.
5. Our trusted partners
Our partners are listed below:
6. Opting out of marketing
We offer the opportunity to opt-out of marketing activities such as our email newsletters and postal mailings, and will not pass your data on to third-party companies. Look for the ‘unsubscribe’ link at the bottom of each email, or contact us to opt out of other marketing formats.
7. Commitment to Data Security
Your data is held in accordance with our data protection registration notification. When you place an order on this website, we consider the information you enter as private. The information is kept on a secure server protected from outside parties.
For your protection, we’re also registered under the Data Protection Act 1998 and have given all appropriate notifications to the Information Commissioner.
We keep all your personally identifiable information secure. Only authorised employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information. All email newsletters from Andertons Music Co. offer automated unsubscribe services so you can opt out of further mailings. To opt out of any other form of marketing, please contact us.
8. Leaving This Website
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
10. General Data Protection Regulation (Added – 09/04/2018)
1. What are cookies?
Cookies are pieces of data stored on your computer, which our website uses to help provide a better experience for you as a customer.
No personal information (PII) is collected by the cookies; they simply allow you to have a smoother shopping experience. These help us to find trouble spots, so we can understand how visitors interact with the Andertons Music Co. blog and how many are viewing our site.
A cookie is used to recommend a range of products that might be relevant to your interests, based on the content you’ve viewed on our site.
2.2 Customer Login
If you log in to our blog, we set a cookie that keeps you logged on, so you can check out from our website without having to enter your password more than once. This cookie is short-term and will be remembered for around 24 hours.
We use a service called Google Analytics to provide insight into how customers use our website. For example, we can see what the most visited products are, identify issues, or find out if anyone read our latest blog! We use this information to improve our customer experience, like showing you our most popular gear, improving the speed of the website and providing content you want to read.
Please Note: This cookie stores no personal information about you and your personal browsing activity is anonymised, so cannot be monitored individually. Analytics cookies can be stored for up to around 30 days. This allows us to see how many users have returned to the site after an initial visit.
2.4 Facebook Modules
We also use Facebook Pixel. This involves a cookie which allows us serve adverts based on your browsing and purchasing behaviour on facebook.com. Your personal data is not shared in anyway, and the information is anonymised, so we cannot track your individual behaviour.
3. How do I manage my cookies?
We recommend that you allow websites to set cookies. We cannot guarantee that you will be able to navigate andertons.co.uk if you disallow cookies.
Most internet browsers accept cookies automatically, but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer.
Below, you’ll find links explaining how you can control cookies for all the major browsers. Remember, if you turn off cookies in your browser then these settings apply to every website you visit, not just Andertons Music Co.
Read our full Terms & Conditions on our E-Commerce Site here.