There are two annual NAMM shows (Summer NAMM and Winter NAMM), of which Winter NAMM is by far the biggest and most important. The show takes place mid-January in Anaheim, California. Here’s a brief summary of what it is:
Typically, the event is an industry showcase, but in recent years our customers and fans have grown increasingly interested in the show – and with good reason! Here’s why you should care, and why we go above and beyond to bring you award-winning NAMM coverage year-after-year:
NAMM (National Association of Music Merchants) brings over 100,000 like-minded people together every January for three days of non-stop musical action. Think of it like a musical instrument Comic-con or E3 geared towards industry professionals. It’s a chance for brands to showcase the very best of what they make.
The organisation was established in 1901 in Anaheim, California. It quickly grew into the most prominent music tech event worldwide, only rivalled by Musik Messe, which takes place in Germany.
Your favourite companies of all backgrounds and disciplines get a booth at the Anaheim Convention Centre to present their latest products. Every household name, from Fender to Zildjian and Roland to Gibson bring their ‘A’ game to one of the loudest, busiest places on earth. But it’s not just the big boys in the music industry who benefit. New and unfamiliar brands are able to boost their following through the massive amount of media coverage.
NAMM is only open to those who work in the music industry. It provides the likes of musicians, Youtubers, journalists, retailers, or even a sound engineer from the other side of the world with a platform to create content and test out products.
Influencers are an important part of the NAMM cog in demoing instruments and interviewing their creators. That’s why you’ll see so much social media coverage and an influx of Youtube videos posted on NAMM weekend. It’s the best way to keep followers in the loop with new guitars, synths and all other fantastic instruments without hundreds and thousands more people crowding the venue.
Video content attracts millions of views every year and provides brands with essential media exposure. Whether a guitar is great or not up to scratch, people are going to find out about it pretty quickly. Public reaction to a product can help shape its development in the future.
Lots of high-profile musicians attend NAMM to promote their signature instruments. Overall, celebrities and influencers make up a massive 13% of all people attending the show, so you’re sure to see a familiar face in a video or two.
And of course, you get to see a lot of talented players rock out on cool guitars, drums, keyboards and more. This is the dream holiday destination for gear nerds.
NAMM is as important for retailers and distributors as it is for you guys at home to glimpse what’s happening behind the scenes in the music industry.
Business-people who buy and sell instruments have a chance to browse what they’ll order over the next year. It also acts as a forum to make industry contacts so they’re on the pulse of the hottest upcoming products.
A smaller-scale Summer NAMM takes place in Nashville, with the main purpose of networking and discussing distribution and purchasing. Key product releases, meanwhile, are announced at the more glamorous Winter NAMM. Almost like a Christmas pick-me-up.
NAMM is an all-round winner for retailers, companies and fans. The event now attracts 7000 brands and 10,000 members, 29% from outside the U.S. The music tech industry is bigger than ever and it’s all down to an extremely passionate following.
If you enjoyed this read, check out more of our Learn articles!
Looking for a silent practice tool with a small footprint? Then you might want to consider using one of the…
Ed Sheeran is a multi-platinum award-winning artist who’s famously known for being a one-man band on stage. And many people…
The desktop guitar amp market is getting more popular, but with many companies now creating their own ranges to enter this…
The Fender Vintera II electric guitars are now released! You may be wondering what is so special about these guitars, and how…
A new year, a new beginning, a new piano? But which one should you pick and how can you tell?…
With many UK schools facing budget cuts, music is one of the subjects being hit the hardest. Here at Andertons,…