Chapman guitars have established themselves as genuine contenders in the highly competitive market of electric guitars. They’ve done this by offering a number of different guitars that suit a number of different styles. Most importantly, their core standard range has always remained affordable.
Not only are their guitars affordable, despite using high-quality woods and hardware, but they’re also collaboratively designed.
2009: It all started with the ML-1
The concept of collaborative design was born with the first Chapman ML-1. In a series of videos, Chappers put out a vote to the public for what each individual aspect of the guitar should be. This included body shape, woods used, pickup style and hardware too. This is still the way that Chapman Guitars choose to design their newest releases.
By getting the public to vote, people felt like they’d invested in their own little way to a guitar design that would suit other guitar players like themselves. Rather than a guitar designed by marketing analysts trying to follow the current trend. Ahem *offset guitars* ahem…