After 16 years as Dave Smith Instruments, what inspired the switch back to the Sequential name?
There were a few reasons: we have just released a second Sequential product; “dave smith instruments” was always too long and clumsy of a name; but mostly due to the fact that it’s not just me as it was for the first 5 years of the company. Our products are designed by the entire Sequential team, so eliminating my name reflects that.
With the Prophet-6 and the Prophet X being released under the Sequential brand, has this change been in the works for a while?
Actually, this is very recent, after the Prophet X was already out for a couple months. It all happened quickly!
So now that it’s done how are you and the company feeling about the re-brand and the reaction to it?
We’re still in the process of the name switch, but overall it was definitely the right thing to do, and only positive comments from outside the company.
Going forward under the Sequential banner will anything change in terms of your approach to your instruments?
Nope; nothing else has changed, just the name.